2 SPOTS LEFT • Q2 • B2B SAAS ONLY
Series B • B2B SaaS • London + Remote EU

Founder-led product breaks at Series B. We fix the hire.

TalentLayer is a spec and fit system for B2B SaaS founders making their first senior product hire after PMF. Not search. A decision protocol.

For founders who care about the cost of the wrong hire. View pricing →

£200k+
Avg cost of a mis-hire at this stage
3–6mo
Time to replace if it goes wrong
18mo
Avg tenure we deliver
VP Product
Series B • Fintech • London
91 / 100
Stage-fit & scope 88%
Shipping DNA 92%
Founder chemistry 76%
Comp realism 81%

The real cost of getting this wrong.

These are not abstract risks. They show up in your runway, your roadmap, and your board conversations.

£180k
Sunk cost of a bad hire
Salary, recruiting fees, onboarding time, and the opportunity cost of a year of wrong product bets.
Source: Josh Bersin, 2024
11 wks
Product slows while you fix it
Average time product velocity drops during a leadership transition. Your roadmap stalls. Competitors ship.
Source: Lenny's Newsletter, 2024
7 mo
Until you can hire again
Most founders wait 7 months before admitting a hire did not work. By then the damage compounds.
Source: First Round Review, 2023

Why founders get this wrong.

01

Founder as bottleneck

You are still the de facto product leader. Every hire takes 10 hours of your week you do not have. The role stays open because you cannot run search and run the company.

02

Spec quality collapses

Without a structured spec you end up hiring for "vibes". The scorecard becomes a list of nice-to-haves that no single person could satisfy.

03

Hiring becomes urgent

A VP of Product resigned 6 weeks ago. Your CTO is covering product. The board is asking. You are about to make a panic hire you will regret for 18 months.

The Fit Lab

Four dimensions that actually predict whether a product leader will work at your stage, with your founder, under your constraints.

Stage-fit & scope ownership

Does this person thrive at your stage? A 0-to-1 operator in a Series C with 40 engineers will drown. A process builder in a 12-person startup will suffocate. We score the match between the candidate's pattern and your actual constraints.

Evidence: "Built product org from 4→28 in a regulated environment. Two clean exits in adjacent vertical. References describe 'unusual clarity under ambiguity'."

Shipping DNA

Has this person actually shipped the right things? Not "shipped at scale" — shipped the specific things your stage requires. We look for evidence of shipping the right thing at this stage, not just shipping anything.

Evidence: "Led the pivot from SMB to enterprise. Shipped the pricing model that unlocked £2m ARR. Cut feature scope by 40% and improved NPS by 12 points."

Founder chemistry

Will this person actually work with your founder? We measure how someone will work with this specific founder and board under pressure — not just "they seem sharp".

Evidence: "Three references described 'protects the team from noise'. Previous founder said 'best hire I ever made'. One concern: tends toward autonomy over collaboration."

Comp & ownership realism

Does the candidate's compensation expectation match your band? We flag mismatches early so you do not lose a candidate at the offer stage.

Evidence: "Expected £165k base + 1.5% equity. Band is £150–170k + 1–2%. Within range if we move quickly. Candidate is also considering a Series C at £180k."

The Spec

Before we search, we write the hiring thesis. Three steps. No shortcuts.

01

De-risk the scope

We run a structured intake with founders and key stakeholders. We name the actual decisions the hire will own and the constraints they will operate inside.

02

Write the hiring thesis

We produce a Product Leadership Spec: the role scope, the success criteria, the evidence we will look for, and the risks we will test for.

03

Lock the evaluation

Interview exercises, scoring rubrics, reference framework. Every interviewer knows what they are looking for and how to weight it before the first call.

What you receive.

Concrete artifacts. Not slide decks and shortlists.

01

Spec Doc

The actual scope, decision rights, constraints and success criteria for the first 12–18 months.

02

Fit Cards

One page per candidate. Four scored dimensions with evidence, risks and a clear recommendation.

03

Reference Dossier

Structured, attributable references from people who have seen the candidate do the job.

04

Interview Kit

Exact exercises, questions and scoring rubrics for your process.

05

90-Day Loop

Structured check-ins at 30/60/90 days. Early signals, not post-mortems.

06

Close Support

Offer framing, compensation realism and negotiation support.

07

Outcome Tracking

We track the hire's first 12 months against the Spec. We publish results when we have enough data.

This is not another search firm. It is also not a tool.

Criterion
TalentLayer
Traditional Retained
Boutique
AI Sourcing Tools
Specialism
Product leadership only
Generalist or broad tech
Often 1–2 partners
None
Evidence layer
Fit Cards with scored dimensions
CVs + short bio
Narrative reference calls
Keyword match
Process
Spec → Fit Cards → Dossier → Kit → 90-day loop
Search → Shortlist → Interview → Close
Varies by partner
Upload CVs, match score
Pricing
% of CTC (10–12%)
25–35% of CTC
20–30% of CTC
Per-seat or subscription
Post-hire
90-day loop included
Guarantee period (varies)
Sometimes
None

Reference Dossier — Preview

Q: How did they handle a situation where the product strategy was unclear?
A: "She restructured the roadmap in three weeks. Cut 40% of features. The team shipped the right thing in half the time. Best product decision we made that year."
Q: What would you change about working with them?
A: "She protects the team from noise, which is great. But sometimes the founders felt cut off. She could have communicated more upward."
This is a working sample. Real dossiers contain attributable references and specific risk language.
Interview Kit

Work sample exercise

Candidates receive a real brief from your company (sanitized). They produce a 30-minute work sample: prioritization, trade-offs, and stakeholder communication. Every interviewer knows what to look for and how to score it.

90-Day Loop

Early signals, not post-mortems

After the hire starts, we run structured check-ins at 30, 60, and 90 days with the new leader and key stakeholders. Early misalignments surface before they become expensive.

30 DAYS
Onboarding review
60 DAYS
Velocity check
90 DAYS
Alignment review

The process

From first call to signed offer. Four steps. Partners own the hard calls.

Step 1 — Week 1

Brief & Spec

We run a structured intake with founders and key stakeholders. We produce a Product Leadership Spec that names the actual decisions the hire will own.

Step 2 — Weeks 2–6

Search & Fit Cards

We map the market and score every credible candidate against the four dimensions that matter for product leadership at your stage. You receive Fit Cards, not CVs.

Step 3 — Weeks 6–10

Evidence & interviews

We run deep references and produce a Reference Dossier. We design the interview process and give you the Interview Kit. Partners sit in or debrief after every round.

Step 4 — Weeks 10–12

Close & 90 days

We support offer design and negotiation. After the hire starts we run a 90-day loop with structured check-ins so early misalignments surface before they become expensive.

Pricing

Tied to the outcome: a percentage of first-year CTC. No surprises.

Founding Cohort
10–12% of CTC
Full retained mandate for CPO / VP Product

Fit Cards, dossiers, interview design, partner involvement through close and 90 days. Typical timeline: 6–12 weeks to signed offer. Minimum engagement: £15k.

Project
5–7% of CTC
Fit Dossier or targeted search

Same evidence layer (Spec + Fit Cards + Dossier) without full retained close support. Useful when you have internal capacity or a narrower brief. Minimum engagement: £8k.

Who it's for.

This is for you if…

  • You are a Series A–C B2B SaaS company
  • The founder is still the de facto product leader
  • Your first senior product hire is one of the highest-leverage decisions you will make
  • You care about evidence, not vibes

This is not for you if…

  • You are pre-PMF
  • You need 5 hires this quarter
  • You already have a deep bench of qualified CVs
  • You are hiring for GTM, design, or generic leadership

Questions founders ask.

Why percentage of CTC instead of a flat fee?

A CPO at a Series A is a different hire than a VP Product at a Series C. Tying our fee to CTC means our incentives align with yours — we are motivated to find the right person at a realistic compensation, not just fill the seat.

What is a Fit Card?

One page per candidate. Four scored dimensions with evidence, risks and a clear recommendation. Designed to be read in five minutes and argued over in ten. No CVs, no "they seem sharp."

How long does a typical engagement take?

6–12 weeks from signed brief to signed offer. We move quickly because the evidence is ready before the interviews start. The 90-day loop after hire is included in the retained engagement.

Do you work outside the UK and EU?

Our primary markets are UK and EU. We occasionally take mandates in the US for companies with a strong European presence. Tell us your situation and we will be honest about whether we can add value.

What happens if the hire does not work out?

We include a 90-day structured loop precisely because early misalignments surface before they become expensive. If the hire leaves within 6 months, we run a replacement at no additional fee for the retained engagement.

How is this different from a traditional retained search?

Traditional search gives you CVs and "they seem sharp." We give you scored Fit Cards with evidence, a Reference Dossier with attributable references, and an Interview Kit with scoring rubrics. Plus a 90-day loop after hire. Our fee is 10–12% of CTC vs. 25–35% for traditional retained.

Your next product hire decides the next 18 months.

Tell us what you are trying to solve. This is the beginning of the Spec, not a sales form.

Start a Brief →